How Sneak Energy Transformed Community Data into Business Strategy with Levellr
At a Glance
Sneak Energy has cultivated one of the most vibrant communities in the energy drink space. However, Discord’s slow, limited analytics held them back from driving real-time action. By partnering with Levellr, Sneak moved from manual spreadsheets to real-time community intelligence that changed how they operate across the business.
Key Outcomes
-
65.8% YoY uplift in engaged users by identifying high-performing conversations and amplifying them in real time
-
Faster operational decision-making by spotting shipping issues early and adjusting delivery windows ahead of Black Friday to prevent customer frustration
-
Community-guided product planning with real-time flavour and formulation feedback informing Sneak’s 2026 roadmap (e.g., prioritising Hydrate options and reducing citrus-heavy releases)
-
Measurable lift in sentiment and engagement volume, including a 5% rise in positive sentiment and a 30% increase in total engagement driven by quicker identification and resolution of negative trends
The Challenge: The Data Lag
For a brand built on rapid engagement cycles and real-time conversation, speed is everything. However, the Sneak Energy team faced a significant hurdle: Discord’s native analytics provided insights with a multi-day lag.
This delay made it impossible to act swiftly. By the time a report was generated, the conversation had moved on. The workflow was manual and reactive:
The team relied on exporting incomplete insights from Discord and running them through complex manual spreadsheets.
The team lost roughly 2.5 hours per week to manual data extraction and reporting.
Generating a sentiment report took nearly 3 days. This meant identifying a negative trend or an engagement opportunity that happened too late to make a meaningful difference.
"Insights updated with a multi-day lag, which is fundamentally misaligned with a platform built on real-time conversation. This delay limited our ability to act swiftly and make informed, data-driven decisions."
The Solution: From Instinct to Real-Time Intelligence
Levellr replaced manual guesswork with real time analytics. The shift wasn't just about saving time (though they reclaimed 1.5 hours of focus time per week); it was about unlocking a new capability.
What Changed Immediately:
Instant Social Listening
Instead of waiting days to gauge the mood, the team can now query sentiment instantly
Granular Topic Tracking
They can track specific topics such as flavor reactions, shipping experiences, and launch cadence, in seconds
1.5 hours Reclaimed per Week
time spent focused on strategy instead of mining for insights
"Our sentiment tracking was almost entirely qualitative, built on anecdotal insights and pure instinct. Levellr’s Social Listening panel has transformed that process."
The Impact: Connecting Community to Business Operations
The true power of Levellr lay in how Sneak Energy used these insights to influence the wider business, specifically in Operations and Product Development.
1. Saving Black Friday
Using Levellr’s sentiment tracking, the team detected a spike in negative chatter regarding shipping. The data showed that the community preferred realistic delivery estimates over ambitious promises that couriers couldn't meet.
2. Shaping the Future
Sneak is now using Levellr to build their 2026 roadmap. By analyzing feedback on current formulations (e.g., "too many citrus flavors" vs. "we need more Hydrate options"), the community is directly influencing product development.
The Results: Supercharged Engagement
Since implementing Levellr, Sneak Energy has seen massive YoY improvements across the metrics that matter most to community health and retention:
+82.6% increase in engagement among new joiners.
+65.8% increase in engaged users YoY.
+30% increase in total engagement volume.
A 5% lift in positive sentiment (from 38% to 40%), driven by the ability to spot and resolve negative drivers quickly.
The Verdict
"Instead of relying on a weekly report that was already outdated by the time it landed, we now have real-time visibility that fundamentally changes how we work."
Ready to turn your community data into action?
Join Sneak Energy and other leading brands using Levellr to turn Discord conversations into trusted, actionable insight.