Pixel Redefines Brand Loyalty with Discord Superfans
Transforming Brand Engagement in the Digital Age
For brands operating in an era of the dominance of algorithms, the decline of organic reach, and the challenge of keeping users engaged, building long-term brand loyalty is an ever-growing challenge. Pixel faced a familiar problem: how do you create a thriving community of superfans who not only love your product but also become vocal brand advocates? Traditional social media platforms weren’t cutting it, organic reach was inconsistent, and interactions felt fleeting rather than fostering deep relationships.
That’s where Levellr stepped in, leveraging the power of a dedicated Discord community to create an interactive and engaged fanbase. Together, Pixel and Levellr set out to create something more than just another branded online space. They wanted a dynamic, self-sustaining Discord community, a place where superfans could engage with the brand in meaningful ways, provide feedback that influences product development, and share their enthusiasm for Pixel devices in a way that felt meaningful and rewarding.
The Challenge: Creating a Lasting, Engaged Community
Pixel’s challenge wasn’t just about launching a community, it was about ensuring it could sustain long-term engagement. Many brands make the mistake of focusing on one-time campaigns or influencer-driven hype, only to see engagement plummet once the novelty wears off. Pixel wanted something different: a space where engagement would be driven organically by superfans rather than the brand itself.
"They wanted a dynamic, self-sustaining Discord community, a place where superfans could engage with the brand in meaningful ways, provide feedback that influences product development, and share their enthusiasm for Pixel devices..."
They needed a solution that would:
- Build a loyal community rather than just an audience.
- Foster organic discussions and interactions without constant brand intervention.
- Provide real value to superfans, making them feel seen and appreciated.
- Sustain engagement without relying on costly, continuous promotions.
Levellr’s Approach: Building with purpose
Rather than just another promotional channel, we built a space designed around fan needs. Through carefully curated access control, onboarding, and channel design, we created a safe-space for superfans to connect, share insights, and chat about everything from new Pixel features to their favourite hobbies or shows. No ads, no algorithms-just real conversations in an inclusive space.
Of Expected Signups
Within 7 days of launch.
Engineering the Perfect Launch
We didn’t just open the doors and hope for the best. Our team helped Pixel craft an anticipation-building waitlist of thousands of SuperFans, sparking curiosity and FOMO. This was followed by a high-impact rollout featuring exclusive incentives, rewards, and a well-timed wave of social buzz. Within just seven days of launch, the community membership achieved 128% of our expected sign ups!
Onboarding Completion Rate
Users were active from day one.
Seamless Onboarding + Clear Community Pathways
A major hurdle in online communities is user activation, many users join but don’t participate. Levellr introduced members to key features and engagement opportunities from day one that resulted in an impressive 81.44% onboarding completion rate.
Monthly Participation Rate
Sustained by organic, everyday interactions.
Giving Members a Reason to Stay
But the real art is giving members a reason to stay - many brand communities rely on big, expensive activations to keep members engaged. Levellr helped Pixel implement our ‘Everyday Interaction’ strategy that resulted in a staggering amount of messages sent on average per month. Whether it was photography challenges using Pixel’s advanced camera tech, community-led game nights, or spontaneous discussions about new features, this ensured engagement levels remained high even between product launches. Last month the server hit an impressive 45% participation rate, with an outstanding level of engagement per member. Highlighting the organic and sustained nature of the discussions.
Exclusive Rewards Distributed
Including Pixel Watches, Buds & swag.
Recognizing and Rewarding Brand Advocacy
It was important to Pixel that their Superfans feel valued. Levellr helped Pixel introduce an exclusive rewards program where active members received early access to products, VIP invitations, and official Pixel merch. This recognition reinforced their loyalty and kept the community buzzing with excitement. So far, 89 engagement-driven rewards have been distributed, including 58 swag bundles, 20 Igloo coolers, 1 Pixel Watch, and 10 Pixel Buds, further motivating superfans to stay involved.
The Results: A Masterclass in Organic Community Growth
Pixel’s Discord community rapidly became a powerhouse of brand advocacy and engagement. Unlike traditional marketing tactics that fade over time, this community proved to be a living, breathing ecosystem of Pixel champions.
Self-Sustaining, Organic Engagement
Unlike marketing tactics that demand continuous investment and frequent interventions, the Pixel Superfans community thrives on peer-to-peer engagement. Members continued to create conversations, share insights, and welcome new members long after launch.
Pixel Superfans Became Pixel’s Most Powerful Advocates
Brand-led messaging is one thing, but authentic advocacy is far more powerful. Superfans in the Discord community naturally became advocates for Pixel, showcasing their experiences and enhancing the brand’s credibility through authentic interactions across digital spaces.
Increased Brand Trust and Product Adoption
Rather than relying on advertisements, potential Pixel customers could see real, unbiased conversations from superfans who genuinely loved the product. This social proof became a key driver for those considering making the switch to Pixel.
A Scalable, Future-Proof Model for Community Success
Pixel now has a thriving ecosystem that can be leveraged for future product launches, beta testing, and ongoing fan engagement,all without the need for expensive, traditional advertising.
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