Today we’re announcing that Levellr has raised $2.5 million in seed funding from Fuel Ventures and a group of incredible investors who’ve shaped the games industry.
It’s an exciting milestone to allow us to continue investing fast into our product, but more importantly, it’s a chance to share where we’ve been, what we’ve learned, and where we’re headed.
Why this round, why now
Over the past two years, we’ve watched the same pattern play out across the industry. What was once an acquisition game is now an engagement game. You cannot just ad spend your way to building long term success anymore.
Community has moved from the margins to the center of the growth conversation. Discord, now with over 200 million monthly active users, has gone from a chat app to critical infrastructure. But most studios still can’t connect what’s happening in their Discord to what’s happening in their business. The revenue risk to not having real-time intelligence on your most valuable users to mitigate user churn and increase LTV is real. That’s the gap we’re closing, and this funding lets us move faster.
Backed by people who’ve built this industry
This round was led by Fuel Ventures, alongside some of the most respected founders and operators in gaming: Mark Pincus (Zynga founder) through Workplay Ventures, Bing Gordon (board member at Duolingo and Take-Two), Frank Gibeau (Zynga CEO), Phil Mansell (former Jagex CEO), Simon Hade (Space Ape founder), Norman Cheuk (ex-Microsoft executive) & Playformant. These are people who’ve built and scaled some of the most successful games companies in the world, and who’ve lived the problems we’re solving.
They join investors who backed us early: Mitch Lasky, Owen Mahoney, Dylan Collins, Matt Bilbey, Jake Perlman-Garr and Rich Barnwell amongst others, all of whom understood what we were building before the market caught up.
This round gave us an opportunity to bring in people who’ve been in the room when these decisions get made, and that’s worth more than the check.
As Bing Gordon puts it: “Levellr is essentially building the CDP layer, the customer data platform, that can amplify value and unlock more revenue for companies with Discord communities and beyond.”
The problem we’re solving
So why does this matter? Because there’s a fundamental gap in how studios understand their players. We keep hearing the same thing from product, live ops & marketing teams at our customers like Epic, Krafton, Scopely, and Google: “We have the internal data that shows us if DAU dropped or when ARPDAU shifted. But we lack the context for why.”
Telemetry shows what happened and monetization dashboards show the outcome, but users are explaining the why every day in Discord, in real-time, in their own words & engagement signals. The problem is that most teams can’t use that signal. They’re scrolling manually, reacting to whatever’s loudest, and building community reports that lack segmentation or any sense of whether a complaint represents 10 players or 10,000. By the time insight reaches leadership, it’s often too late. The issue has spiraled, players have churned, and revenue has leaked. Levellr exists to close that gap.
What we’ve built
Levellr unifies player conversation and engagement signals from Discord to provide real-time intelligence for product, live ops, game design, community, and support teams. We help studios address three core problems:
Data fragmentation & lack of context: We unify community and player voice data with product KPIs to contextualize the “why” behind changes in telemetry and monetization data.
Signal-to-noise & prioritization: We help teams distinguish true impact from isolated noise, memes, and negativity, so they know when to act and when not to overreact.
Reporting latency: We remove slow, manual reporting cycles that cause crucial insights to arrive too late for product and live operations.
In practice, this means features like our Social Listening dashboard, which surfaces what players are talking about across your community, clustered by topic with real-time sentiment analysis. And with Search Insights, teams can ask specific questions, like “What bugs are preventing players from completing Level 23?”, and get weighted, contextual answers drawn directly from user conversations.
The growth of Discord and similar community platforms provides huge upside for game publishers and studios. They are now in a position to use player voice data and signals to build better games and products for their players. We’re seeing with our customers that community insights are moving beyond siloed reporting structures to get into product, game design, and live ops teams. Something which historically hasn’t happened fast enough or with the data quality for teams across the organization to trust it.
At the same time, marketing teams are becoming more mature with lifecycle marketing and personalization. As Levellr brings together community and player experience data to build on top of their data warehouses, the opportunity for studios to use agentic solutions to build campaigns for their audiences is a massive opportunity for the industry.
What’s next
This funding will accelerate our product roadmap in two key areas.
The first is deeper data infrastructure. We’re building the connective tissue between community behavior and product KPIs, so our customers can finally see the relationship between what players say and what they do. This includes connecting wider community data signals into the platform, from additional platforms such as Reddit, to our customers’ siloed data such as in-game chat.
The second is agentic solutions. Dashboards that display data are table stakes at this point. We’re building systems that surface recommendations and act on player feedback automatically, moving teams from insight to response faster than any manual process allows.
Moving forward
We started Levellr in 2021 because we kept seeing the same blind spot: thriving communities, millions of user experience signals, but no way to measure their impact or act on what players were saying. Four years later, the industry has recognized how much community matters. Now it needs the infrastructure to actually understand it.
That’s what we’re building. With a distributed team across North America and Europe, and customers including some of the biggest names in gaming, we’re sprinting to take Levellr to the next level.
We’re grateful to our customers, partners, and investors for believing in what we’re building. As companies evolve from an acquisition game to an engagement game, we’re proud to bring the data intelligence to drive it.